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The Guilty Moose

Brand Identity Redesign Brand Identity Redesign The Guilty Moose in Albert Park underwent a rebrand centred around a bold black moose mark, redefining its identity with a clean, contemporary edge. The updated design balances character and simplicity, creating a cohesive and recognisable presence across in-store and digital touchpoints. Client The Guilty Moose Services Brand Strategy […]

CCB Posters

Overview Overview The art direction for the Cricketers Bar poster was developed to capture attention in a fast-paced, social environment while clearly communicating key promotional offers. The design balances bold visual impact with strategic clarity, ensuring the message is instantly recognisable from a distance. A strong typographic hierarchy was used to highlight the offers, supported […]

AUR

Overview Overview A comprehensive POS (Point of Sale) design that captures attention and enhances the customer experience through impactful visuals, strategic layout, and consistent branding. Every element is carefully considered to guide the customer’s eye, communicate key messages, and reinforce the brand’s identity at the point of interaction. The design process includes full art direction […]

Lumaire

NEW BRAND CREATION NEW BRAND CREATION A new brand designed to embody elegance and serenity through refined visuals, a soft colour palette, and a timeless identity that reflects the warmth and ambience of every candle. Client Lumaire Services Visual Identity Overview Overview Lumaire is a new brand created to embody elegance and serenity, featuring refined […]

The Walker

EDITORIAL DESIGN EDITORIAL DESIGN The art direction focused on creating a refined and contemporary brochure that reflects The Walker’s premium positioning. A clean, minimal layout was used to bring clarity to the content, allowing each element to breathe while maintaining a strong visual hierarchy. Carefully considered typography and generous white space guide the reader through […]

BlueStar

Brand Repositioning Brand Repositioning A complete rebrand featuring a modern and cohesive identity that captures the brand’s innovation, reliability, and forward-thinking approach within the logistics industry. The project included a refreshed logo, professionally designed stationery, impactful signage, branded uniforms, a fully redesigned website, and comprehensive marketing collateral. Each element was carefully crafted to create a […]